Recently, I officially turned the page on my career as a print journalist and jumped full force into a new life as a marketing professional by providing my perspective on the connection between the two industries and why media outlets should function more like marketing agencies.
As I’ve dived head first into the world content marketing and begun to wade my way through the vast ocean of marketing knowledge available online, I’ve been simply amazed how much great info is available out there.
It’s been awesome to see how many marketers are willing to connect with others in the industry, how readily they share their knowledge online, and how they leverage their ideas and skills to create some unique and very powerful personal brands — yet another lesson journalists could learn from them.
Though I know I’ve only just scratched the surface of what’s out there, I’ve been reading tons of articles, blogs and tips over the past few weeks and wanted to take a moment to share some of my favorites in hopes they might also reach folks in a similar situation.
Here’s 10 of the most useful and interesting resources for novice content marketers I’ve found so far:
The first thing I ever read and it’s an awesome place to start for anyone who’s 100% clueless about SEO and digital marekting. Easy to read and engaging. There’s a reason SEOmoz is an industry leader.
Great little eBook from San Francisco-based digital agency. Quick read that breaks down most of the effective options available for content marketers.
Seattle-based content marketer and SEO shares some great tricks for creating low-effort, high-impact content for your clients, even if you don’t have the skillset of a designer, copywriter, videographer, developer and strategist all in one.
This one is awesome simply by its lead argument that “Marketing has always been Content Marketing.” Also provides some great basic theory from this New York-based marketer, who also produces a great podcast called Content Wafare.
So you’ve heard the buzzword and are convinced content marketing is a good idea…but you have no idea where to start. This SEJ article suggests turning to social media for ideas and checking out your competitors efforts, studying industry pros ideas and simply asking your customers what they want to see.
This one is for anyone being told to spend their time building links while not really paying attention to what that content is. In journalism it would be crazy to think about writing content that’s not meant to be informative, but it’s still amazing to me how many SEOs think that way. Glad to see the industry moving away from that and toward a more content-centric approach.
For someone who spent the past 10 years meeting daily and weekly deadlines and living on budgets full of planned content, creating a strong content calendar is key. If you’re the organized type (or even if you’re not) this has some good tips for planning ahead.
Not groundbreakingly useful, yet very interesting rundown of how some different sources define what content marketing is. The Content Marketing Institute definition is probably the most accurate, but this one from Rebecca Lieb of Advertising Age was the most interesting to me: “Content marketing is a pull, rather than a push, strategy. Content doesn’t interrupt, it attracts.”
A great introduction to how to connect with the types of publishers that will provide you with good, quality links — the gold standard for any beginning content marketer. This one discusses some solid, specific tactics of engaging media outlets, bloggers, etc., through Twitter and other direct interaction online.
Infographics are all the rage right now in the SEO and content marketing world, a fact which I love seeing as I majored in Informational Graphics and Page Design in college and spent my first five years as a journalist pouring over data sets to create every form of graphic imaginable. This resource runs down the many options marketers have for infographic submission sites in a fairly scientific, quantitative way and tells you which ones are actually worth your time.