Beginners Public Relations Lessons


During my first few days here at Interactivity Marketing in the PR department, I have had my eyes opened to the realities to the world of public relations.  As my first job right out of college, I knew the public relations industry would be demanding but I also knew this is the career choice that I want to pursue.  With that in mind I have created a list of things I have learned immediately…


  • Prioritize tasks

After about my second day on the job, I found that my list of things to do was starting to really pile up.  Instead of becoming overwhelmed with tasks, I found it very helpful to organize this list into a ranking system.  Decide what top priority is and what can wait until later.  If you are unsure of how to organize such a list, don’t be afraid to ask someone for help.  A media pitch could be much more important and vital than a blog post, for example.  Also, Rome wasn’t built in a day so don’t expect for a week’s worth of work to be done in an eight hour workday.  Keep it realistic.


  • Stay Organized

In addition to prioritizing tasks, organization in general is important.  Keep your work space as clutter free as possible.  Organizing papers into labeled folders such as contacts, drafts, memos and PR plans will save you a lot of time and stress when looking for that one important piece.  Also, take advantage of digital tools such as GoogleDocs spreadsheet, calendar, word processor, presentation tools, and more.  These tools can be accessed whether you are at work or home. The calendar can be very helpful in keeping track of daily duties, meetings and what is being accomplished from hour to hour.


  • Don’t be afraid to ask for help

There really is no such thing as a stupid question.  If unsure about something, just ask someone!  I have found that usually people are more than willing to help out, but we do have a pretty awesome staff around here.  An extra minute or two with the boss could save you from completely redoing a project.  So just suck it up and ASK!


  • Stay active on social media sites

In a world of digital PR, it is common knowledge that social media is imperative in networking with other professionals.  Twitter is a great site that allows interaction with people in all different types of industries from personal friends and family to business owners and company executives.


During my first week in the PR realm, I found it beneficial to follow others in the same line of work.  Reach out to other PR specialists in the same industry.  Also, make sure to follow and contact journalists.  Research blogs about your company’s clients or industries, see who wrote the articles, follow them and connect. Eventually, pitch an idea about a topic that may interest them and you could get some free publicity!  If attending an upcoming conference or event, find out who else is going and follow them.  This can turn into the first step of a great networking opportunity. Just make sure to post tweets and updates daily and keep it somewhat professional even if you are using a personal account.


  • Sleep and Coffee

I think that is self-explanatory.