“You need social proof!” “Where is your social proof?” “But it has no social proof!” Everyone in marketing or business has heard these statements, social proof is not a new… Read More →
I will never forget the last time it happened. I ended up with a shattered television, a scraped knee, and my dog ran out of the front door and chased… Read More →
First of all, relax. Take a deep breathe, and realize that the scary official start date, of July 1, 2014, has a buffer zone. Although the laws will be instated… Read More →
Facebook ads don’t work.
This is a statement some people seem to believe.
I have seen this sentiment on blogs and on our own Facebook page. In fact, I have… Read More →
I took the bait. I knew he had an agenda, but I didn’t care. There was a stand offering a free cooking show with gourmet food samplings. I love food,… Read More →
Great condition, slightly used pipe organs for sale. One free lesson comes with purchase. You used to be a high school music teacher, and now you are opening up a… Read More →
It is easy to feel overwhelmed when you begin creating your ads. You want them to look professional, and you probably have an idea of how you want them to… Read More →
Everyone wants to have the best possible conversion rates on their websites, landing pages, or emails. If there was a way to improve that, then you would be silly not… Read More →
When used correctly, Facebook ads are a great resource for companies to take advantage of. The full scope of what is possible with advertising on Facebook is something that would… Read More →
“Like.” “Add friend.” “Follow.” Those are the things that one does on Facebook. Hear one of those phrases in completely different context, and it’s still likely that the image of… Read More →
The world is full of great ideas that never happen. Somewhere in the world right now, someone has a brilliant idea for his or her business that would be… Read More →
Facebook’s new Website Custom Audiences (WCA) tool is an exciting evolution in Facebook marketing. This tool allows advertisers to create ads that specifically target a potentially lucrative audience that marketers… Read More →
In March 2014, Facebook rolled out a brand new structure to their advertising campaigns. This overhaul affects multiple features including the self-service ad tool, Power Editor, third party interfaces, and… Read More →