Currently Occurring on March 1

Posted by March 1, 2012 Blog, Featured Comments

The social media ad world has been abuzz as of late with the changes in Facebook and Google. We’ve compiled some of the top articles on the web to help make sense of all the changes in the digital media and marketing world.

Facebook Brings Timelines to Businesses - After unveiling timelines for personal profiles a few months ago, Facebook is now letting businesses join in on the fun. There are a lot of changes involved with the new timelines, including the loss of the ever-popular Facebook “landing tabs” that many businesses used to run promotions, contests, and giveaways. Instead of wading through multiple articles trying to figure out how to make the most of your business’s new timeline, check out this great article by Likeable Media.

Facebook Rolls Out Real-Time Analytics - Two day wait be gone! Facebook has finally unveiled what social media marketers around the world have been waiting for– real time analytics. Facebook’s new method of delivering analytic data has been long-awaited and is sure to be a great help to those who are responsible for tracking success of social media marketing campaigns. The new feature is set to roll out over the next few weeks. Read more on the topic from Mashable here.

Google Sets Record for Search Updates in One Month - While most people take Google for granted, a quick look at this article will amaze even the most seasoned Google-user. In February, Google made forty changes to improve its search quality. Personally, we’re really excited about the improvements to the Turkish weather search feature (but that’s just us). Find the other thirty-nine search updates here.

Google Unveils New Privacy Policy - In a move that has some thinking “no big deal” and some thinking “big brother,” Google has created yet another stir in the world of search. In a nutshell, Google is attempting to make more of your data accessible to you across all of your Google locations (i.e. if you search for your favorite band in Google, then you may see them recommended to you when you visit Youtube). Google will also use your search information to better target the ads that you see across the display network (which is cool by us– if you have to see ads, wouldn’t you at least want them to be for something that you’re interested in?). In the interest of fairness and impartiality, we’ll include two links here– the official statement from Google and an article from that highlights the flip side of the issue.

Interactivity Marketing Launches Infographic Timeline Cover Photo - Shameless self-promotion at its best (hey, it’s our website). Check it out here.