I’m not much of a cake person, every year for my birthday I get a big cookie. But on a cruise last September, I tried this warm chocolate melting cake. This melting cake was after my heart. I ordered it almost every night(and I was a little disappointed the night I strayed).
The only difference between this and a regular cake was the warm liquid center. This thing oozed rich, chocolatey, creamy goodness in every bite.
Here’s the thing. If the menu had just listed this chocolatey deliciousness as a warm chocolate cake, I would have passed it up without a second thought. But, when my waitress described it, I was sold.
It got me thinking.
If you don’t know how to market your warm liquid center, people may overlook your great product/service. It is your job to sell yourself.
It is easy to get wrapped up in the day to day tasks of working in your business, and forget to work on your business.
It takes time and effort to market yourself correctly. You have to figure out how to make your audience as excited about your business as you are. It is your job to convince people that they want to you. Create a buzz. They will be glad that you did.
Take the time to highlight your best features. They may be missing the secret that makes your product better than the rest. You just may turn an indifferent consumer into a raving fan.